First, Amazon came to the book industry. Then it comes to grocery stores. Now, it is possible that gaming is also leading to a major disruption.
According to a paid wall report at The Information, the world’s most valuable company is exploring its cloud-based video game platform and streaming service. In a sense, Amazon is the only company big enough to go head-to-head with two giants already in the field, Google and Microsoft. But the video game industry may not be too eager to jump on this opportunity. After all, such a model has rated the music industry and profited from movies and television: Prices may fall, but access and ownership are also possible.
There have been signs that a movie like this could be imminent. Just this week, game developers Razer announced integration with Ai Alexa voice commands of Amazon. An industry analyst announced in 2015 that consoles would soon become a thing of the past. Amazon isn’t even the only player experimenting with streaming platforms. The goal of such a setup will be to provide cloud-based, complex, and image-interesting games like anything you download or buy on a disk.
It was reported that Amazon’s online gaming platform could launch as soon as 2020. The Verge points out that some recruitment information has been published by Amazon. Whether the gaming industry will now face an 800-tonne gorilla-like the rest of the entertainment world – and whether it will fight the last boss or cooperate comprehensively – is what’s going on. Amazon, for its part, has yet to comment.