For every 10,000 views on YouTube, 16-18 views come from videos that violate YouTube rules.
Approximately 500 hours of videos are uploaded to YouTube every minute of every day. That makes censorship of uploaded content a big challenge — it’s one that YouTube has to try to meet.
So YouTube has started sharing information about an index it calls Volatility View Rate. This is a percentage of YouTube video views that come from videos that violate YouTube policies.
Volatility view rate
Volatility View Rate information will be shared quarterly in the YouTube Community Guidelines Enforcement Report.
YouTube has reportedly created a measure of Volatile Views in 2017, although they will now be more transparent when sharing this information. While it will be difficult to completely wipe out YouTube overnight, it is hoped that sharing information about Variable View Rate in this way will show that the number of views of this video decreases steadily over time.
In a blog post, Jennifer O’Connor, director of YouTube’s Trust and Safety commented that:
“[Volatility rate] was most recently 0.16-0.18%, which means that out of 10,000 views on YouTube, 16-18 views come from offending content. This is down more than 70% over the same period in 2017, thanks in large part to our investment in machine learning. “
The report went on to say that, so far, YouTube has removed more than 83 million videos and 7 billion comments that violate YouTube’s Community Guidelines. O’Connor commented that, using AI-supported algorithms, the popular video platform can now detect 94% of content that violates its rules by auto-flagging. Three-quarter of this content was removed before it could reach 10 views.
Change view rate isn’t the only one that YouTube uses to assess their success in removing infringing content. It also uses data related to the time of the spin when deleting content. However, as observed by O’Connor, this is not a perfect measure. She writes:
“For example, comparing a violating video that received 100 views but remained on our platform for more than 24 hours with content that reached thousands of views in the first few hours before it was removed. In the end, which videos have more impact? We believe VVR is the best way for us to understand how harmful content affects our viewers and determine where we need to improve. “
Make YouTube work for everyone
There is still much work to be done to ensure that platforms like YouTube are places of integration and do not harm as many users as possible. The Company continues to adjust its rules on what is allowed and not allowed.
However, such activity shows that YouTube is doing its best to get things on track.